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Purpose & Strategy

Our Purpose Defines Why We’re Here

Our purpose is “Empowering members to achieve financial success.” Sure, we offer checking, savings, credit cards, loans, and investments. Yet as a credit union, profits are returned to our members in the form of higher deposit rates, lower loan rates, and fewer fees. Because our goal is to improve the financial lives of our member-owners, we provide personal attention and financial wellness education, such as various events with our partner companies and community.

We’re driven by our purpose statement:

Empowering members to achieve financial success.

Our Strategic Pillars Keep Us Focused

PROVIDE EXCEPTIONAL VALUE, SERVICE, AND MEMBER EXPERIENCE

As a credit union, Elements is well-known for higher deposit rates, lower loan rates, and fewer fees overall. Beyond financial value, it’s equally important to provide exceptional service and a positive experience to our members from all walks of life.

View our competitive rates

INVEST IN COMMUNITY

We feel a strong responsibility to support our community through volunteerism, monetary grants, sponsorships, and employee donations. The Pillars of Giving at Elements include Homelessness & Housing, Youth Development, Healthy Lifestyles, Arts & Culture, and Financial Education.

Explore Elements in the community

INNOVATE TO ENSURE LONG-TERM VIABILITY

To stay viable within our industry and the marketplace, Elements seeks new ways of doing business and new opportunities to improve and grow for the collective benefit of our membership. Those opportunities include product development, technology enhancements, and changes based on market research.

Learn about how we innovate with online banking

MAINTAIN SAFETY AND SOUNDNESS

Elements dedicates great attention to the safety, soundness, and stability of our credit union. Our solid financial position is shown by the continued strength of our capital, liquidity, reputation, and national share insurance program.

See our annual reports

BE A PREFERRED EMPLOYER

As a Best Places to Work Hall of Fame Company, Elements continually seeks new talent and believes in a strong culture as a means of recruitment and retention, in addition to competitive benefits and compensation.

Explore our career opportunities

FINANCIAL WELLNESS

Throughout our history, we have been here to meet the financial needs of our members. Our employees are subject matter experts in personal finance, budgeting, daily banking, and investing, among several other money-related topics.

Browse our financial resources

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